lynne brennen • coach, strategist, consultant

A Sustainable Future for Journalism

Get Ready to Grow Audaciously

READER SUPPORT IS THE PATH TO success

As a leader at the intersection of publishing and digital marketing, I specialize in providing teams and organizations with roadmaps, concrete plans and inspiration to achieve audacious goals in challenging times. At the core of these growth plans is recurring reader revenue - enduring subscription or membership support from those people who read and value the journalism you produce. With extensive experience in consumer marketing, recurring revenue models and a disciplined approach to marketing, I’ve consistently delivered on revenue goals and bottom-line growth.

Reach out and let’s talk about how I can help you blow your goals out of the water this year!

Achieving Growth Requires a Disciplined Plan To Drive Readers Down The Audience Funnel

New Leaf Media coaching and consulting provides proven marketing strategies and support to create, implement and exceed those plans!

Drive awareness at the Top of THE Funnel:

Introduce and attract new readers to your digital news and information

engage your readers in the Middle of the Funnel:

Motivate anonymous traffic to become involved and known users

close the ‘sale’ at the Bottom of THE Funnel:

Ultimately, convert these readers into enduring subscribers or members

The New Leaf Impact

New Leaf stems from my sixteen years of experience with The New York Times and Dow Jones. As a New Leaf coach and consultant, I have worked with over 80 digital news organizations and agencies across five continents; helping each transition to or strengthen durable reader revenue models.

“Lynne is a very organized and highly effective strategist who moves fast to accomplish great feats. She maintains a relentless focus on exceeding goals by challenging the status quo and inspiring positive change.”

— James Dunn, VP Marketing Operations and Chief of Staff at SiriusXM

Twelve years at The New York Times ignited Lynne’s passion for the “Fourth Estate.” Lynne led consumer marketing teams to successfully implement the paper’s national expansion by establishing a direct marketing discipline across online and offline channels. During her tenure at The New York Times, Lynne held leadership positions in strategic planning, consumer insights, database marketing, as well as subscriber retention and acquisition.

As SVP of Consumer Marketing at Dow Jones, Lynne was responsible for the quality and growth of print and online sales across all Dow Jones consumer products, including The Wall Street Journal and Barron’s. While at Dow Jones, Lynne and her team increased consumer revenue for WSJ by 46% as a result of inventive digital subscription strategies and strengthened consumer retention despite rate increases.

“ As our leader Lynne exuded a calmness and confidence that permeated the group, inspiring us to innovate through her encouragement...with her authenticity...by her example. ”

— Mark Campbell, CMO, Hearst Newspapers

Lynne, founder of New Leaf Media is a publishing and marketing consultant, coach and cheer leader with a track record of driving consumer revenue, and more specifically, digital subscription revenue. Lynne spent the past several years helping news organizations in Germany, Australia, New Zealand and throughout North, Central and South America to pursue, and achieve, audacious goals. With her work at Red Root Marketing, a hyper local agency, Lynne has been reimagining the ‘community hub’ role of local media, fueled by digital and social platforms.